The best an ad can be: no regrets for Gillette after controversial campaign
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Whippet Melbourne - Get woke, go broke? Three 'boycotted' brands doing just fine.
Razor burn: Gillette ad stirs online uproar | AP News
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Gillette - Gillette updated their profile picture. | Gillette,Hair Removal Products (product),Skin & Body Care,Beauty,Fashion & Style
Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity - YouTube
When brands go woke, do they go broke? | CIM Content hub
/arc-anglerfish-arc2-prod-pmn.s3.amazonaws.com/public/32YKFMFFMBEWJE3PO3DDURYJIY.jpg "If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington")
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
Stick to selling razors, Gillette, and leave men alone – Boston Herald
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Where Self-Interest Ends and Social Responsibility Begins
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Talking About the New Gillette Advertisement with Teens - Moving Traditions
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette is woke now? When brands try to keep up with the times
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
The Economist on Twitter: "What is "woke" advertising? https://t.co/JgWsoL7MXp https://t.co/1ThyN5h2pb" / Twitter
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
Gillette is woke now? When brands try to keep up with the times
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Grooming Brands Are Waging War Over Masculinity | GQ
The year woke broke: a brief history of a contested word - New Statesman
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
Woke: A Guide to Social Justice: McGrath, Titania: 9781472130846: Amazon.com: Books
