![Luxury watches for dummies: Why are Swiss luxury watches so expensive, what does guilloche mean and what is a Tourbillon? Luxury watches for dummies: Why are Swiss luxury watches so expensive, what does guilloche mean and what is a Tourbillon?](https://images.moneycontrol.com/static-mcnews/2020/09/Rolex-Sea-Dweller-from-Rolesor-series-654x435.jpg?impolicy=website&width=1600&height=900)
Luxury watches for dummies: Why are Swiss luxury watches so expensive, what does guilloche mean and what is a Tourbillon?
![Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/methode/2020/08/27/801aa20e-e6a5-11ea-8600-abe4f45458c9_image_hires_125414.jpg?itok=B0UBTH10&v=1598504060)
Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post
![Why are Rolex watches so expensive and hard to find? The Swiss luxury brand is said to make one million timepieces per year, but tracking one down is a challenge | South Why are Rolex watches so expensive and hard to find? The Swiss luxury brand is said to make one million timepieces per year, but tracking one down is a challenge | South](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/01/04/37a5809d-015e-416a-a7ec-96aa5cb58298_36cd5a9d.jpg)